Ever since my 5th grade experimental HTML lesson, where I was first introduced to Adobe Photoshop, I knew that it would not take long before I dive deeper into the world of design. As a teenager, I auto-didactically learned how to master Adobe Creative Suite and after my military service I began my studies at the Visual Communication Department of Shenkar College.
My love for design, combined with great curiosity regarding the field of graphics, led me to practice a wide range of visual communication disciplines, including web design and interaction, UX UI, print design, art direction, branding, typography and calligraphy.
My design esthetic is visually rich and full of color, communicating narratives of complexity and controversy on the one hand and the beauty of simplicity on the other. Technical challenges inspire me and I always push myself outside my own boundaries. I believe that as a designer in the digital age, I have tools which not only artistically portray the world we live in, but ones which can defy and even change reality as we know it.