Hey there, I’m Amit product design lead, based in Tel Aviv

I believe that designers in the digital age have tools that not only artistically portray the world we live in, but ones which can defy and even change reality as we know it.


Allē Product Design

My personal brief was to take a non-digital user experience and see how it can integrate into a new digital experience, but one that is not detached from the physical reality around us.

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Shemesh Cursive Hebrew Font

Shemesh is a cursive Hebrew font designed by my hand-made calligraphy and programmed to compose accurate combinations of Hebrew cursive letters.

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My love for design, combined with great curiosity regarding the field of graphics, led me to practice a wide range of visual communication disciplines.

Here are some of my projects from recent years —