Fiverr Inspire (2021)
Key Points
Led cross-functional collaboration to bring a mobile-first UX feature from concept to execution.
Designed a personalized, mobile-first experience that increased engagement, retention, and support core business KPI growth.
Organized design sprint workshop to refine user experience and align product strategy.
Introduced scalable content curation through community-driven features, enhancing user trust.
The challenge
The Fiverr app brings together millions of clients and freelancers worldwide, creating thousands of successful connections every day. Many Fiverr clients arrive with a specific project in mind. However, the platform offers a vast array of services beyond their initial scope.
The challenge was to bridge this gap, inspiring people to explore new possibilities and envision how Fiverr could holistically elevate their business.
The mobile advantage
The mobile app emerged as the perfect platform for Fiverr Inspire. Mobile UIs are adept at leveraging social media patterns that people are already familiar with for content consumption.
By incorporating features like endless scrolling, curated feeds, and the ability to like and save projects, Fiverr Inspire mirrored the intuitive experience people have with popular social platforms.
Fiverr’s “Crème de la crème”
We understood the importance of not overwhelming people. Although there are millions of successful projects on the platform every month, Fiverr Inspire showcases only the best of the best. A curated collection of exceptional work from our most talented freelancers. This ensures buyers are exposed to the finest the platform has to offer, igniting inspiration without information overload.
Exploration of service categories
Fiverr Inspire goes beyond simply showcasing stunning visuals. We developed personalized feeds and content. By understanding people’s initial intent (e.g., logo design), we showcase work samples from related services they might not have considered, such as branding guidelines, business cards, and website development.
This exposed people to the vast catalog of Fiverr services and offered people a broad range of opportunities.
To truly spark creativity, we implemented endless scrolling. This rabbit hole experience creates a sense of discovery, encouraging people to delve deeper into the diverse range of services offered.
Amplifying engagement through social proof
Fiverr Inspire encourages community and social engagement. We achieved this by introducing the “Award” feature, which allows people to recognize projects publicly. These awarded projects fuelled a new layer of curated feeds, reflecting the Fiverr community’s collective taste.
This not only added a powerful social proof element to the core product but also made the curation process significantly more scalable. By leveraging community-generated recognition, Fiverr Inspire could surface exceptional work without relying solely on AI and manual curation efforts.
Helping clients turn vision into an achievable project
While Fiverr offers a vast selection of pre-packaged services (“gigs”), understanding the final deliverable can sometimes be a challenge. Inspire’s feed showcases top-quality final work, helping clients visualize project potential and build trust in freelancers.
The “Contact” and “See Service” actions enable easy connections with freelancers directly from the feed, maximizing on the “I want that” moment and driving project initiation.
Sharing Fiverr Inspire with the community
The release was supported by a social media campaign to showcase the feature
Fiverr Introduces Inspire, An Engaging and Interactive Mobile Experience Built for Visual Discovery and Ideation